Rebranding and Cuba Libre Chain Support

Cuba Libre's flagship store is in Philadelphia, PA. While the hospitality group has tried out many concepts, they eventually focused on one to make a chain. With additional locations in AC, DC, Fort Lauderdale, and Orlando, they decided to do a rebrand. I've been lucky to walk hand in hand with their marketing team to support all sorts all of their needs. From marketing to advertising, to COVID materials, it's been a great ride! 

Cuba Libre wanted a brighter color palette to take the brand's old direction into a more lively place. We used bright and tropical colors with font lock ups to give fun vibes while using stars to tie to the old themes. 

Graphic support

Additional support includes sub brands, packaging (seasoning and mango butter labels), flyers/posters, and advertising (Miami Heat ad).