Rebranding and Cuba Libre Chain Support
Cuba Libre's flagship store is in Philadelphia, PA. While the hospitality group has tried out many concepts, they eventually focused on one to make a chain. With additional locations in AC, DC, Fort Lauderdale, and Orlando, they decided to do a rebrand. I've been lucky to walk hand in hand with their marketing team to support all sorts all of their needs. From marketing to advertising, to COVID materials, it's been a great ride!
Cuba Libre wanted a brighter color palette to take the brand's old direction into a more lively place. We used bright and fund colors with font lock ups to give fun vibes while using stars to tie to the old themes.