More than just making pretty things
What compels a brand or motivates a person, a collective, or beyond is important to the structure of design. I want the work I do to resonate through an entire company and it's consumers in addition to the stakeholders.
It's important to understand what a business needs when I'm approached. Is there a reputation to refresh? A new brand entering a competitive market? Profit Plateauing? Assessing personal and business needs are crucial for successful work together.
Bringing together components of marketing, advertising, business, and psychology, I make strategic design decisions. The work for me is in problem solving and thinking through an entire client experience and how to advocate for a project and my client.