Talent Optimization System
The client wanted to create a brand new, never before created profiling system of students, educators, school leaders, and professionals. They had over 7 years of research and it was my job to make it all come to life and be as visually compelling as the insights.
The first set of the "Talent Optimization System" involved color palettes, visual aesthetic research, and eventually a photoshoot.
Due to a strict budget, I:
Student Success System
This particular system was challenged by the presence of a pandemic making photoshoots a bit more difficult as these needed to get done during the stages of lockdown. Due to time restrictions and workload, I hired and oversaw two junior designers to collaborate on the overall look and feel. I creatively directed and created all illustrations in place of a photoshoot.