The Bourse Collateral
I had the great opportunity to work on marketing and functional collateral for The Bourse, a $40 mill renovation project aimed to restore details like the original flooring and staircases, while creating an upscale food market on the ground floor. This included wayfinding, a 53 page passport for vendors including facts, and a t-shirt with a hand drawn building.
The passport and map were created by working with the client to figure out how many areas and what should be associated together for wayfinding purposes. From these sections we then proceeded to call upon the historical significance of The Bourse to name the areas based on previously traded commodities.