With several years of working with Craft Concepts Group, I was able to take on branding an eventually well known pop-up Christmas experience. I helped bring names for the one that was eventually chosen and aesthetic options. Since there was another bar that did seasons, we went with a slightly vintage-y feel and carried that throughout all collateral.
Tinsel in July
To capitalize further on the highly popular bar during the pandemic summer, Tinsel in July was created. This version of the brand included a slightly more realistic version to give a nod to the previous brand while giving it a slightly different feel. Naughty and Nice cocktails were developed for a little bit of extra marketing and excitement for the menu.